White-Label Development
White-Label Software Development Partner for Agencies
A white-label development partnership is an arrangement in which an agency sells a software project to its client and an engineering partner builds it on the agency's behalf, for delivery under the agency's brand. The agency stays the primary commercial partner for its client, on the terms agreed in the engagement.
It is for digital, creative, marketing and web development agencies, product consultancies and small technology consultancies that have won, or are pitching, a project beyond their current engineering capacity or outside the technologies their team works in.
Peregrine builds the custom software behind those projects: web applications, SaaS platforms, mobile apps, API integrations, e-commerce, and modernization of systems your client already runs. This is not a reseller program for an off-the-shelf product. If you want your own brandable product to sell to many customers, that is our SaaS development service.
Your first conversation is with an engineer. Bring the client brief, the deadline and the systems the project must connect to; confidentiality, branding and who speaks to your client are agreed before any work starts.
At a glance
White-Label Development at a Glance
| What's delivered | Custom software for your agency's client project: web and mobile apps, SaaS platforms, integrations, e-commerce, modernization and deployment, under the terms agreed with your agency |
|---|---|
| Engagement model | Fixed-scope projects, monthly retainers, or a combination, agreed after the discovery call |
| How it starts | A 30-minute technical discovery call with an engineer |
| Pricing | Pricing is scoped per project after the discovery call. |
| Related case studies | None published yet. Browse all case studies |
Fit
Is White-Label Development the Right Fit?
A good fit when
- Your agency has won, or is pitching, a client project that needs custom software beyond its current engineering capacity.
- The project needs work your team does not do often, such as API integrations, a SaaS backend, a mobile app or a move off a legacy system.
- Your agency keeps the client relationship, strategy or design, and needs the engineering delivered to an agreed scope.
- You want the same engineering team across successive client projects, or for ongoing changes and support after launch.
Probably not the right fit when
- You want to resell an existing software product under your brand. Peregrine does not run a reseller program.
- You want your own brandable, multi-tenant product to sell to many customers. That is a product build, covered on the SaaS development page.
- You need a fixed price before anyone has seen the brief. Pricing is scoped per project after the discovery call.
What we build
What Does Peregrine's White-Label Development Service Include?
Peregrine's white-label development service is engineering for agencies: we build the custom software a client project needs, including web applications, SaaS platforms, React Native mobile apps, API integrations, Shopify and WordPress work, Laravel backends, modernization of existing systems and cloud deployment. Your agency stays the primary partner to its client, as agreed in each engagement.
Custom web applications
Client portals, dashboards, booking and admin tools built with Next.js and React, with the backend and authentication they need. Useful when your client's project has outgrown a website and become an application.
SaaS platforms
Multi-tenant products with roles, billing and an admin side, for a client that is launching or rebuilding a subscription product. Our real estate SaaS case study shows a platform re-architected to grow from 5 agents to 200+.
Shown in: Scaling a Real Estate SaaS Platform from 5 Agents to 200+
Mobile apps with React Native
iOS and Android apps from one React Native codebase, sharing a backend with the web app. Our fleet tracking case study includes a React Native driver app with offline sync and a proof-of-delivery camera.
Shown in: Real-Time Fleet Tracking Platform for a Regional Logistics Company
API and third-party integrations
Connections between your client's product and the CRMs, payment providers, ERPs and vendor APIs it depends on, with retries and reconciliation. Our supply chain case study describes a carrier abstraction layer over 12 carrier APIs.
Shown in: Supply Chain Visibility for Shipment Tracking & Alerts
E-commerce and Shopify
Custom Shopify apps, integrations between a store and the systems around it, headless storefronts and marketplace builds. Our marketplace case study covers a Next.js storefront with Stripe Connect split payments between vendors.
Shown in: Multi-Vendor E-Commerce Marketplace with Split Payments & Bilingual UX
WordPress and Laravel builds
Custom WordPress themes, plugins and headless WordPress, and Laravel backends, APIs and admin panels, for agencies whose clients already run on these platforms.
Modernizing existing systems
Taking over a codebase your client already has: reviewing it first, then upgrading, stabilizing or replacing parts of it in stages while it stays in use.
Cloud hosting and deployment
Environments, deployment pipelines and monitoring on AWS or your client's existing hosting, so the project ships and can be released safely after launch.
Industries: All industries
Timeline
How Long Does a White-Label Development Project Take?
Peregrine sets the timeline for a white-label project after scoping, because it depends on the brief, whether we start from an existing codebase and how many systems are involved. Larger builds begin with a discovery sprint and a written technical plan, then run in two-week sprints with a weekly demo your team can review.
Send the brief
Share your client's brief, designs or specification through the project form or the quick project form. Partial briefs are fine.
Discovery call
A 30-minute technical call with an engineer to go through the brief, your client's constraints and the open questions.
Scope and estimate
A written scope and estimate. Larger builds start with a discovery sprint that produces a written technical plan before development.
Agree the engagement
Fixed scope, monthly retainer or a combination, plus confidentiality, client communication, branding and IP terms, all set out in the agreement.
Build in two-week sprints
Development in two-week sprints with a demo every week, so you can review progress and change priorities before your client sees it.
Test, hand over, support
Testing against the agreed scope, handover of what the scope lists, and ongoing changes or support as a monthly retainer if you need them.
Scope
What Determines the Scope of a White-Label Development Project?
These are the inputs that change the effort. None needs a final answer before the first call, but each one you can answer makes the estimate tighter.
- State of the brief
- A specification with finished designs can be estimated directly. A client brief with open questions needs a discovery step first.
- New build or existing code
- An existing codebase needs a review before an estimate, and its condition decides whether it is extended, upgraded or partly replaced.
- Platforms
- Web only is the smallest build. iOS and Android apps add a second client to build, test and release through the app stores.
- Integrations
- Each third-party system the project depends on is its own piece of work, sized by the quality of that system's API and sandbox.
- Client-facing arrangement
- Who joins demos, who answers your client's questions and how deliverables are branded change the communication work in each sprint.
- Repository and hosting
- Whose repository and cloud accounts the project uses during the build and after launch is agreed up front, because moving it later costs time.
- Fixed dates
- A launch date fixed in your contract with your client shapes the phases: what ships first and what follows.
- After launch
- Whether the project ends at handover or continues as a monthly retainer for changes and support.
A sensible first phase
A sensible first phase turns your client's brief into a written scope before the build is priced: the screens and workflows, the integrations, the risks in any existing code, and what is handed over at the end. For larger builds this is the discovery sprint, which ends with a written technical plan you can take back to your client.
Cost
What Does White-Label Development Cost?
Peregrine works with agencies on fixed-scope projects, monthly retainers, or a combination, agreed after the discovery call. A fixed scope suits a client project with a written brief; a retainer suits ongoing work and support after launch. Cost depends on the scope, the integrations and the starting codebase, and we do not publish a price list.
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Read the guideGetting started
How Does a White-Label Development Project Start?
A Peregrine White-Label Development project starts with a 30-minute technical discovery call with an engineer, not a salesperson. Larger builds then begin with a discovery sprint that maps requirements, designs the architecture and produces a written technical plan. Smaller, well-defined tasks can use the quick project form for a scoped estimate.
What to bring to the scoping call
- Your client's brief, and any designs, specifications or wireframes.
- The deadline your client expects, and what is fixed in your contract with them.
- For an existing system: the stack, hosting and how access would be granted.
- The third-party systems the project must connect to.
- Your agency's requirements for confidentiality, client communication and branding.
- Who on your side owns design, project management and client sign-off.
Partial answers are fine. Whatever is missing becomes the first item on the call.
Case studies
Which Case Studies Show Peregrine's White-Label Development Work?
Peregrine has not published a case study of work delivered for an agency under its brand, and none of the case studies on this site is presented as white-label work. The capability cards above link to published case studies that show the same kinds of build: a SaaS rebuild, a React Native app, carrier integrations and a marketplace.
Stack
Technology We Use
Related services
Services Often Scoped With White-Label Development
FAQ
Frequently Asked Questions
What is the difference between white-label development and a white-label reseller program?
A reseller program lets you rebrand and sell a product that already exists. White-label development is custom work: we build software to your client's brief and your agency delivers it under its brand. Peregrine does not offer a reseller program. If you want a brandable product of your own to sell to many customers, see our SaaS development service.
Why would an agency use an engineering partner instead of hiring developers?
Usually for capacity: a won project needs more engineering than the team has, and hiring for one project is slow and hard to undo. Agencies also bring in a partner for specialized work their team does not do often, such as integrations or mobile apps, and for continuity and support after launch. It is not automatically cheaper or better than hiring; it suits work that is uneven or specialized.
What do you need from our agency to get started?
The client brief and any designs, specifications or wireframes, the deadline your client expects, the systems the project must connect to, and access details if it extends an existing system. Tell us also how you want communication with your client to work. Partial answers are fine; the discovery call covers the rest.
Can you work on a codebase our client already has?
Yes. We start by reviewing the code, dependencies, tests and hosting to find what limits it, then propose whether to extend it, upgrade it or replace parts of it in stages. The review comes before the estimate for the main work, because unfamiliar code is hard to estimate without looking at it first.
How does communication run during the project?
Larger builds run in two-week sprints with a demo every week, which is the point to review progress, change priorities or raise a concern before your client sees the work. Who attends demos, which channels are used and whether anyone from Peregrine speaks with your client directly are agreed at the start of each engagement.
How are confidentiality and branding handled?
Confidentiality, who communicates with your client, how deliverables are branded and where the code is hosted during the build are set out in the agreement for each project, so they are settled before work starts rather than assumed. Bring your agency's requirements to the discovery call and we will say plainly what we can agree to.
Who owns the code in a white-label project?
Peregrine's position is that the client owns the IP rights to what Peregrine builds once the work is paid for. A white-label project has two clients in the chain, your agency and your end client, so the agreement for each project names which party receives those rights and when. Rights between your agency and your end client are a matter for your contract with them.
What happens after launch?
What is handed over at the end, such as code, documentation and access, is listed in the scope. If your client needs changes, fixes or new features after launch, the work can continue as a monthly retainer, which is one of the engagement models we offer.
Who owns the IP rights to what Peregrine builds?
You do. Once the work is paid for, the client owns the intellectual property (IP) rights to what Peregrine builds for the project, whether it is delivered as a fixed-scope project, a monthly retainer or a combination of the two.
Questions about the team, contract models and how progress is shown are answered on the services page.
Technical consultation
Discuss a White-Label Project
Tell us what your client needs, when they expect it and how you want communication to run. We reply with questions, not a quote, and scope the work from your brief.
- A 30-minute technical discovery call with an engineer, not a salesperson.
- Fixed-scope projects, monthly retainers, or a combination, agreed after the call.
- Small, well-defined tasks get a scoped estimate. We reply within 1 business day.
Prefer to pick a time? Book a call on Calendly
